Content Strategy, Digital Design, Graphic Design, Motion Graphics, Print, Social Media
Levitin Viksne LLP
Client
Leviting Viksne LLP
Services
Branding,Digital Design,Logo Design,Photography,Product Launch,Web Design
Date
2026
Result
Created the visual identity and launch website direction for a new employment law firm, establishing a brand presence that balanced legal authority with warmth, clarity, and trust.
Opportunity
This project was an opportunity to creatively develop a visual identity for a new law firm from the ground up. Beyond designing a logo and website, the work required translating the founders’ approach to employment law into a visual and digital experience that could build trust, create emotional safety, and support a professional launch on a tight timeline. It was also a chance to develop a scalable foundation that could grow alongside the firm as its services, team, and content expand.
VISUAL IDENTITY
EXTENSION OF PERSONALITY
Confidence to Break Free
A key challenge was developing a legal brand that communicated credibility without relying on the conventional visual cues of authority. Rather than echoing the traditional, corporate feel common among law firms in Toronto, the identity needed to reflect a more human and personal approach—one rooted in trust, experience, and approachability. The design had to feel like an extension of the client’s personalities: knowledgeable, warm, grounded, and credible. The result needed to feel established and professional, while offering a more welcoming alternative for clients seeking support through difficult workplace issues.
Capturing Authenticity
The photography needed to carry that same balance. Beyond polished professional portraits, the imagery had to communicate warmth, relatability, and character. Incorporating personal details, including her rescue dogs, became a way to express the founder’s personality and reinforce the firm’s approachable tone. The challenge was ensuring those elements added humanity and distinction while still maintaining the level of professionalism expected in the legal space.
Working with Nicholas was an essential part of bringing our firm to life. He helped translate our vision into a brand identity and website that exceeded our expectations.
Madelena Viksne
Founding partner,
Levitin Viksne LLP
Final Outcomes
Objective
To create a brand identity and website for a new employment law firm that felt established, trustworthy, and professional, while offering a more approachable and human alternative to the traditional legal aesthetic.
Role
Led end-to-end design and creative direction for the firm’s launch, including establishing the brand identity, website design, photography, and post-production.
Results
The client was genuinely excited by the outcome, and feedback from her professional network consistently reinforced that the brand and website felt polished, distinctive, and deeply reflective of her personality and professional style.
Other Work
(Case Studies)
Digital Design, Motion Graphics, Product Launch, Social Media